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JOCK Premium Water-Based Lubricant is a flagship personal lubricant SKU from XR Brands under the Jock brand, designed for broad retail compatibility and consistent sell-through across adult specialty, mass market, and online channels. The 8 fl. oz. format positions it as a value-forward option in the premium water-based lubricant segment, where larger bottle sizes drive repeat purchase and brand loyalty more reliably than smaller entry-point SKUs. The formula delivers a natural-feeling, non-tacky glide for penile, anal, and vaginal use, with toy-safe and latex-compatible chemistry that makes it a universal cross-sell alongside dildo, vibrator, and condom SKUs. Paraben-free formulation and a short, readable ingredient list speak to the growing consumer segment prioritizing ingredient transparency in personal care and sexual wellness products. Made in the USA adds further premium signaling for retailers targeting quality-conscious buyers.The Jock brand is positioned for a male-coded and gay-male consumer base, making this SKU a natural anchor for anal play and male sexual wellness sections. The clean black-label packaging and bold wordmark present well on both physical shelf and digital product pages, requiring minimal marketing support to convert at retail.Volume: 8 fl. oz. / 240 mLFormula: Water-basedCompatibility: Toy safe, latex safe, condom safeParabens: Paraben-freeMade in: USAApplication: Penile, anal, and/or vaginalIngredients: Glycerin, Aqua, Cellulose Gum, Sodium Benzoate, Potassium Sorbate, Citric Acid
Note: Apply desired amount to genital areas. Reapply as needed or desired. If irritation or discomfort occurs, discontinue use and consult a physician. Keep out of reach of children and pets. This product is not a contraceptive or spermicide.
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